Evandro Guimarães is the Managing Director of Cheil Brasil, with more than 15 years of advertising and marketing experience. He has worked in major market segments such as (...)
Claudio Lima is CCO of Cheil Brasil. Previously, he was Creative Vice President of Ogilvy Brasil, Bravo/Y & R creative leader in Miami and ECD in Ogilvy Brasil (...)
Tatiana is the Managing Director who leads the development of platforms, strategies, and communications solutions focused on drive point of sale conversion. Her career was built working in (...)
Alvina is Retail and Experience Marketing Director that oversees and manages LATAM HQ team executing regional projects, workshop and collaboration initiatives of expanding business and consistency of the (...)
Marcus is Digital Director and accumulates 18 years of career in the advertising market. He has tickets for Wunderman, Ogilvy, McCann-Erickson, MRM, Havas (Euro), Socialyse and Hogarth, where (...)
Roberta has built her media career in international and national agencies such as Publicis, Ogilvy, W/Brazil and Isobar, where she deepened her knowledge of digital media and results. (...)
Sagui Costola has more than 10 years of experience in different live marketing agencies in the country. He has already developed works for clients such as Samsung, Ambev, (...)
Paula is Planning Director and has more than 18 years of market. She has worked with national and international clients in the areas of services, retail and consumer (...)
With more than 15 years of experience in the communications market, Denise strategically serves the accounts that she manages. Always seeking to establish a relationship of partnership with (...)
He has 20 years of experience in B2C companies. He worked in the areas of Marketing, Trade and Sales, acting from the conception to the implementation of business (...)
Haroldo is Head of B.I., with more than 10 years of experience in Business Intelligence and execution of projects. His career includes the structuring and implementation of retail (...)
Elson has a solid track record in the electronics market, working at the major multinationals in the segment. With more than 10 years of experience in Trade Marketing, (...)
Marcel has 13 years of experience in the area of corporate training. His way of working is based on thinking: "training that makes selling more and better". Marcel (...)
Miller is Creative Director of Cheil Brasil. He believes in the power of storytelling and the human side of technology to connect brands and people. He worked at (...)
Fabio Baraldi is an Art Director with more than 18 years of experience in the communication industry, with major Brazilian agencies such as Neogama/BBH, Africa, Leo Burnett and (...)
Graduated in Advertising and Propaganda from Fundação Armando Alvares Penteado (FAAP), she has in her curriculum passages by Neogama/BBH, W/Brasil, Young & Rubicam, WMcCann and Grey. Among the (...)
Isabel has more than 12 years of digital communications experience and has a solid background in project management and digital operations. She has led projects focused on innovation, (...)
Graduated in Advertising and Publicity, he started his career at UOL and later fell in love with the work of advertising agencies, working at F/Nazca Saatchi & Saatchi, (...)
Evandro Guimarães is the Managing Director of Cheil Brasil, with more than 15 years of advertising and marketing experience. He has worked in major market segments such as consumer products, retail, automotive, sports, technology and health. His participation in Cheil Brasil includes the management of communication processes in Brazil and Latin America. Evandro is also part of the global new business team, leading the growth of Cheil in the Americas.
Claudio Lima is CCO of Cheil Brasil. Previously, he was Creative Vice President of Ogilvy Brasil, Bravo/Y & R creative leader in Miami and ECD in Ogilvy Brasil and DAVID São Paulo. His career still garnered tickets for Wieden+Kennedy Portland, FCB Chicago and DRAFTFCB New York. He has already created brands such as FEDEX, Dell, AT&T, Coors Light, Unilever, Wendy's, Coca-Cola, Burger King, Kraft, Milk-Bone, ONDCP and DuraMed. Claudio was a jury of the world's leading advertising festivals and has won 56 Lions at Cannes, including nine gold awards. In addition, he has been awarded hundreds of times in D&AD, Clio, One Show, FIAP, El Ojo de Iberoamérica, El Sol, Eurobest, London International, among others.
Tatiana is the Managing Director who leads the development of platforms, strategies, and communications solutions focused on drive point of sale conversion. Her career was built working in marketing, planning, and strategic intelligence. At Cheil she was responsible for the restructuring and expansion of Retail Division in Brazil as well as in Buenos Aires, Bogotá, Mexico City, Santiago, Lima, Panamá, and Guatemala. During those almost 20 years of experience in marketing and communication she worked with Toyota, Samsung, Vivo, Sony, Ajinomoto, TIM, GSK, Adria, Ambev as well as other clients.
Alvina is Retail and Experience Marketing Director that oversees and manages LATAM HQ team executing regional projects, workshop and collaboration initiatives of expanding business and consistency of the brand throughout all Latin America subsidiaries. She accumulates more than 15 years of retail know-how in multinational companies across wide range of industries leveraged new technology solution, extensive network and deep consumer oriented marketing to maximize brand strategy and retail experiences. Alvina is building up her career passed through Samsung, Christian Dior, LOEWE, Bally, ESCADA, Loro Piana, Marc Jacobs, Victoria's Secret, Alessi and also gives lectures at universities taking part in retail luxury marketing communities to contribute to the expansion of retail expertise.
Marcus is Digital Director and accumulates 18 years of career in the advertising market. He has tickets for Wunderman, Ogilvy, McCann-Erickson, MRM, Havas (Euro), Socialyse and Hogarth, where he worked with brands such as Hyundai, IBM, Vivo, Coca-Cola, Unilever, Nestlé and Santander.
Roberta has built her media career in international and national agencies such as Publicis, Ogilvy, W/Brazil and Isobar, where she deepened her knowledge of digital media and results. With 25 years of experience, she has developed full expertise in off-line and digital media, leading global media strategies and purchasing, as well as prospects of clients from various segments such as Samsung, Nestlé, Fiat, Chrysler, Unilever, American Express, Motorola, SAP, Telefonica, Pernod Ricard, Kraft Foods, Mattel, Garoto, Brazil Kirin, among others.
Sagui Costola has more than 10 years of experience in different live marketing agencies in the country. He has already developed works for clients such as Samsung, Ambev, Bradesco, Itaú, BMW, Nestlé and Renault, among others. His experience is also marked by process and project management as well as New Business. Sagui has been working at Cheil since 2015 and is responsible for the entire Cheil Brazil activation area.
Paula is Planning Director and has more than 18 years of market. She has worked with national and international clients in the areas of services, retail and consumer goods, as well as accumulating extensive experience in marketing positions and also entrepreneurship.
With more than 15 years of experience in the communications market, Denise strategically serves the accounts that she manages. Always seeking to establish a relationship of partnership with the client, she has as goal the development of the business with focus on results. She worked at Y&R, DPZ, W/Brazil, Fischer and Havas and has already attended major brands such as Avon, Reckitt Benckiser, Santander, Vigor and General Motors.
He has 20 years of experience in B2C companies. He worked in the areas of Marketing, Trade and Sales, acting from the conception to the implementation of business and marketing strategies. He worked as a client and agency for companies such as Vivo, TIM, Samsung, LG, Nextel, Accor Group, Improvements, Nokia, Sony Ericsson, Bacardi, Nestlé, Eli Lilly, among others. In addition to international MBA, he has several marketing and business management courses in his curriculum, with extensive experience in consumer and electronics products, trade management, branding, portfolio management, product launching, channel and customer management.
Haroldo is Head of B.I., with more than 10 years of experience in Business Intelligence and execution of projects. His career includes the structuring and implementation of retail operations in telecommunications and technology companies, such as TIM, OI, LG, Motorola and Samsung. In addition, Haroldo has training in Strategic Management in Digital Analytics and Green Belt, Six Sigma, in data analysis and structuring, process optimization and deployment, visualization of data and dashboards and continuous improvement. He joined the Cheil Brasil team in 2015 and actively participated in the creation of the VD and DA Retail operation, with the structuring of the B.I., area and development of operation controls and internal management processes.
Elson has a solid track record in the electronics market, working at the major multinationals in the segment. With more than 10 years of experience in Trade Marketing, he followed the main changes in the consumer market. At Cheil Brasil, he acts as Trade Marketing Manager, where he is responsible for Operations, managing suppliers and agencies, with around 400 professionals under his command. His goal is the result. Therefore, he guarantees the execution of the commercial and visibility strategies in the stores of the main retail chains of the country.
Marcel has 13 years of experience in the area of corporate training. His way of working is based on thinking: "training that makes selling more and better". Marcel worked for 8 years at LG Electronics and has been in Cheil Brasil for three years, where he has implemented the Trade Marketing Training area in the Retail team. In addition, it has built a complete enterprise training solution – from content to training operations – based entirely on Big-Data Driven Training Intelligence.
Miller is Creative Director of Cheil Brasil. He believes in the power of storytelling and the human side of technology to connect brands and people. He worked at SapientRazorfish, Havas, 141 Soho Square and Salem. He has already created for brands such as Claro, Mastercard, Santander, Renault, Lenovo, Google, Vivo, Buscopan, Johnson's Baby, Gray Goose, Ruffles, Philadelphia and Mizuno. Miller has already been awarded at national and international festivals such as Cannes, FIAP, Festival of Global Media, The One Show, Smarties Awards and others.
Fabio Baraldi is an Art Director with more than 18 years of experience in the communication industry, with major Brazilian agencies such as Neogama/BBH, Africa, Leo Burnett and LewLara/TBWA. He served clients from several segments such as Procter, Diageo, FIAT, Mitsubishi, Mercedes-Benz, KIA Motors, Bradesco, Itaú, Unilever, Harley-Davidson and Banco do Brasil. His international experience includes important pitches at BBH in New York, London and Chiat Day/TBWA New York as well as training courses in Chicago between 2003 and 2004. He has works recognized in the main propaganda festivals of the world as Cannes, Clio, One Show, London Festival, El Ojo, Wave Festival and CCSP.
Graduated in Advertising and Propaganda from Fundação Armando Alvares Penteado (FAAP), she has in her curriculum passages by Neogama/BBH, W/Brasil, Young & Rubicam, WMcCann and Grey. Among the accounts she has attended are Bradesco, Mitsubishi Motors, Nestlé, Grendene, Colgate-Palmolive and P&G.
Isabel has more than 12 years of digital communications experience and has a solid background in project management and digital operations. She has led projects focused on innovation, user-focused strategies and new technologies for the main players in the consumer goods, electronics and financial services market. Her skills were built in companies such as Young & Rubicam, Riot and IBM.
Graduated in Advertising and Publicity, he started his career at UOL and later fell in love with the work of advertising agencies, working at F/Nazca Saatchi & Saatchi, McCann-Erickson and Havas. His knowledge and curiosity about technology and consumer relationship led him to lead large projects to clients such as Reckitt Benckiser, Nokia, Microsoft, Intel, HP, TIM, Skol, Claro, Multiplus and GPA. For him the important thing is to deliver information to consumers indifferent to the environment. The important thing is to have relevance and be personalized.