Tatiana Pacheco is Managing Director Campaign at Cheil Brasil. With 20 years of experience developing communications strategies, she owns a repertoire of great results achieved thanks to the (...)
Felipe Andrade is Executive Creative Director at Cheil Brasil/Latam. With extensive experience in digital, he has been working for 20 years in the advertising market as a creative (...)
Paula is Planning Director and has more than 18 years of market. She has worked with national and international clients in the areas of services, retail and consumer (...)
Cláudia Razzé started her work at Cheil after leading the Marketing and Growth areas of the company Abastece lá, of Grupo Ultra/Ipiranga. Before that, she had stints at (...)
Douglas Santos is Head of Cheil's gaming hub, the agency's business unit focused exclusively on the gaming industry. He has a degree in Advertising from Anhembi Morumbi and (...)
Elson has a solid trajectory in the electronics market, having worked for the main multinationals in the segment. With over 10 years of experience in Trade Marketing, he (...)
Tatiana Pacheco is Managing Director Campaign at Cheil Brasil. With 20 years of experience developing communications strategies, she owns a repertoire of great results achieved thanks to the construction of an interdisciplinary career based on taking opportunities for action in different fronts, mainly Customer Journey and Experience. She built her career mainly at Omnicon Group/Rapp Brasil. Also worked with clients from different areas, including finance – for Itaú and Mastercard; healthcare – delivering campaigns for DASA Laboratories and Zodiac; among big players in telecommunications industry (Vivo), consumer goods (Pepsi), retail (Pernambucanas), content (Folha de S. Paulo), energy (Supergasbras) and B2B (SAP and Robbyson).
Felipe Andrade is Executive Creative Director at Cheil Brasil/Latam. With extensive experience in digital, he has been working for 20 years in the advertising market as a creative and content professional. His career also includes passages in agencies such as Jotacom The Cross Performance Agency, Proximity BBDO, Gray Group, G2, Rapp Brasil, Sunset and Salem. Among the brands he has worked with are Duolingo, Pepsi, P&G, Samsung, Santander, Avianca, BMW Group, Pernambucanas, Hospital Albert Einstein, SulAmérica, KeroCoco and Sicredi. Felipe also adds to his career performances as a judge, in addition to winning awards at important national and international festivals such as the Effie Awards Brasil and Latam, Lisbon Tech International, Lusófonos Creativity Awards, ECHO Latam and Global, Lurzer's Archive, Festival do Clube de Criadores São Paulo and ABRADI Award, in which he was recognized as a Digital Creative Professional (2019).
Paula is Planning Director and has more than 18 years of market. She has worked with national and international clients in the areas of services, retail and consumer goods, as well as accumulating extensive experience in marketing positions and also entrepreneurship.
Cláudia Razzé started her work at Cheil after leading the Marketing and Growth areas of the company Abastece lá, of Grupo Ultra/Ipiranga. Before that, she had stints at agencies such as Ogilvy, Moma Propaganda, F/Nazca and Talent. Among the clients she has worked with are Unilever, Claro, Abbott and Mercedes-Benz.
Douglas Santos is Head of Cheil's gaming hub, the agency's business unit focused exclusively on the gaming industry. He has a degree in Advertising from Anhembi Morumbi and has worked focused on digital for more than 10 years. In his career, he has worked for agencies such as Wunderman and Rapp Collins, serving brands from various segments, including TAM, Vivo, Hotels.com, Ruffles, Dell, Cielo, Shell, Pepsi, Pernambucanas and Samsung. Over the years, he migrated from the advertising market to work for companies focused on the universe of games, e-sports and geek culture, such as BBL and Nøline, where he developed content and strategy deliveries for advertisers Cup Noodles, Fanta, Amazon and others
Elson has a solid trajectory in the electronics market, having worked for the main multinationals in the segment. With over 10 years of experience in Trade Marketing, he followed the main changes in the consumer market. At Cheil Brasil, he acts as Retail Director for the Account, Training and Retail Tech areas, where he is responsible for the integration of retail projects, technological improvement and innovation, data control-oriented management and the guarantee to offer customers customized solutions . With an objective focused on results, he searches for strategies for the best optimization of the clients' marketing and sales areas.