Tatiana Pacheco is Managing Director Campaign at Cheil Brasil. With 20 years of experience developing communications strategies, she owns a repertoire of great results achieved thanks to the (...)
Felipe Andrade is Executive Creative Director at Cheil Brasil/Latam. With extensive experience in digital, he has been working for 20 years in the advertising market as a creative (...)
Daniel Shyn is Managing Director LATAM of the Retail and Consumer Experience area at Cheil Brasil. The executive started his professional career at Cheil Worldwide in 2003 and (...)
Paula is Planning Director and has more than 18 years of market. She has worked with national and international clients in the areas of services, retail and consumer (...)
Douglas Santos is Head of Cheil's gaming hub, the agency's business unit focused exclusively on the gaming industry. He has a degree in Advertising from Anhembi Morumbi and (...)
With more than 15 years of experience in the communications market, Denise strategically serves the accounts that she manages. Always seeking to establish a relationship of partnership with (...)
Elson has a solid trajectory in the electronics market, having worked for the main multinationals in the segment. With over 10 years of experience in Trade Marketing, he (...)
He has 20 years of experience in B2C companies. He worked in the areas of Marketing, Trade and Sales, acting from the conception to the implementation of business (...)
Eduardo Ferreira is Cheil Brasil Head of Media. Graduated in advertising at Faculdade Casper Líbero and with an MBA in consumer sciences from ESPM, he has over 20 (...)
Graduated in Advertising and Propaganda from Fundação Armando Alvares Penteado (FAAP), she has in her curriculum passages by Neogama/BBH, W/Brasil, Young & Rubicam, WMcCann and Grey. Among the (...)
Postgraduate in Communication and Digital Media in ESPM-SP, Cássio is a specialist in branding and digital media performance. He accumulated experience in Marketing and Media working in major (...)
Graduated in Advertising and Publicity, he started his career at UOL and later fell in love with the work of advertising agencies, working at F/Nazca Saatchi & Saatchi, (...)
Tatiana Pacheco is Managing Director Campaign at Cheil Brasil. With 20 years of experience developing communications strategies, she owns a repertoire of great results achieved thanks to the construction of an interdisciplinary career based on taking opportunities for action in different fronts, mainly Customer Journey and Experience. She built her career mainly at Omnicon Group/Rapp Brasil. Also worked with clients from different areas, including finance – for Itaú and Mastercard; healthcare – delivering campaigns for DASA Laboratories and Zodiac; among big players in telecommunications industry (Vivo), consumer goods (Pepsi), retail (Pernambucanas), content (Folha de S. Paulo), energy (Supergasbras) and B2B (SAP and Robbyson).
Felipe Andrade is Executive Creative Director at Cheil Brasil/Latam. With extensive experience in digital, he has been working for 20 years in the advertising market as a creative and content professional. His career also includes passages in agencies such as Jotacom The Cross Performance Agency, Proximity BBDO, Gray Group, G2, Rapp Brasil, Sunset and Salem. Among the brands he has worked with are Duolingo, Pepsi, P&G, Samsung, Santander, Avianca, BMW Group, Pernambucanas, Hospital Albert Einstein, SulAmérica, KeroCoco and Sicredi. Felipe also adds to his career performances as a judge, in addition to winning awards at important national and international festivals such as the Effie Awards Brasil and Latam, Lisbon Tech International, Lusófonos Creativity Awards, ECHO Latam and Global, Lurzer's Archive, Festival do Clube de Criadores São Paulo and ABRADI Award, in which he was recognized as a Digital Creative Professional (2019).
Daniel Shyn is Managing Director LATAM of the Retail and Consumer Experience area at Cheil Brasil. The executive started his professional career at Cheil Worldwide in 2003 and has experience working with clients like Samsung, Korea Telecom, Dong-A Pharmaceutical, CJ Lion, and SPC.
Paula is Planning Director and has more than 18 years of market. She has worked with national and international clients in the areas of services, retail and consumer goods, as well as accumulating extensive experience in marketing positions and also entrepreneurship.
Douglas Santos is Head of Cheil's gaming hub, the agency's business unit focused exclusively on the gaming industry. He has a degree in Advertising from Anhembi Morumbi and has worked focused on digital for more than 10 years. In his career, he has worked for agencies such as Wunderman and Rapp Collins, serving brands from various segments, including TAM, Vivo, Hotels.com, Ruffles, Dell, Cielo, Shell, Pepsi, Pernambucanas and Samsung. Over the years, he migrated from the advertising market to work for companies focused on the universe of games, e-sports and geek culture, such as BBL and Nøline, where he developed content and strategy deliveries for advertisers Cup Noodles, Fanta, Amazon and others
With more than 15 years of experience in the communications market, Denise strategically serves the accounts that she manages. Always seeking to establish a relationship of partnership with the client, she has as goal the development of the business with focus on results. She worked at Y&R, DPZ, W/Brazil, Fischer and Havas and has already attended major brands such as Avon, Reckitt Benckiser, Santander, Vigor and General Motors.
Elson has a solid trajectory in the electronics market, having worked for the main multinationals in the segment. With over 10 years of experience in Trade Marketing, he followed the main changes in the consumer market. At Cheil Brasil, he acts as Retail Director for the Account, Training and Retail Tech areas, where he is responsible for the integration of retail projects, technological improvement and innovation, data control-oriented management and the guarantee to offer customers customized solutions . With an objective focused on results, he searches for strategies for the best optimization of the clients' marketing and sales areas.
He has 20 years of experience in B2C companies. He worked in the areas of Marketing, Trade and Sales, acting from the conception to the implementation of business and marketing strategies. He worked as a client and agency for companies such as Vivo, TIM, Samsung, LG, Nextel, Accor Group, Improvements, Nokia, Sony Ericsson, Bacardi, Nestlé, Eli Lilly, among others. In addition to international MBA, he has several marketing and business management courses in his curriculum, with extensive experience in consumer and electronics products, trade management, branding, portfolio management, product launching, channel and customer management.
Eduardo Ferreira is Cheil Brasil Head of Media. Graduated in advertising at Faculdade Casper Líbero and with an MBA in consumer sciences from ESPM, he has over 20 years of experience in media. He has a hybrid profile and has worked in major market agencies such as Talent, Africa, Dentsu and Ogilvy. Eduardo Ferreira developed solutions for Ambev, Natura, Toyota, Sony, Ipiranga, Honda, Walmart, TCL, 99 and Google Play among others clients.
Graduated in Advertising and Propaganda from Fundação Armando Alvares Penteado (FAAP), she has in her curriculum passages by Neogama/BBH, W/Brasil, Young & Rubicam, WMcCann and Grey. Among the accounts she has attended are Bradesco, Mitsubishi Motors, Nestlé, Grendene, Colgate-Palmolive and P&G.
Postgraduate in Communication and Digital Media in ESPM-SP, Cássio is a specialist in branding and digital media performance. He accumulated experience in Marketing and Media working in major companies and agencies such as Panasonic, Ogilvy, Publicis, Dentsu and Jussi. In 10 years in the market, Cassio has worked with brands such as IBM, P&G, Toyota, Honda, Canon, Siemens, Motorola and Samsung.
Graduated in Advertising and Publicity, he started his career at UOL and later fell in love with the work of advertising agencies, working at F/Nazca Saatchi & Saatchi, McCann-Erickson and Havas. His knowledge and curiosity about technology and consumer relationship led him to lead large projects to clients such as Reckitt Benckiser, Nokia, Microsoft, Intel, HP, TIM, Skol, Claro, Multiplus and GPA. For him the important thing is to deliver information to consumers indifferent to the environment. The important thing is to have relevance and be personalized.