Open House Samsung
Samsung's White Line devices feature endless innovation and technology. Each model is designed to meet the needs of consumers. There are so many options that they don't fit in stores. In addition, when choosing, customers lost the opportunity to compare the models, and this also hurt the retailers.
To enable all consumers to discover the models and specifications, we created an Interactive Wall. By a simple touch of the screen, we displayed all the information and the comparisons for the consumers. This way, they could choose a device according to their needs.
The project heightened the perception of the Samsung brand in stores, combining modernity and innovation with purchase and sale objectives.