The Samsung Galaxy S8 arrived in Brazil bringing innovations and a design with no limits on new discoveries. And in order to impact consumers at the points of sale, we created a showcase that could underscore one of the main features of the product: the infinite screen.
We set up window displays with special illumination in layers and scented essential oils according to the concept of each image of the campaign used in the product launch:
Christ, the Redeemer - sea essence with ozonic notes.
Night - nature essence.
Lavender - lavender essence.
The window displays were set up in premium stores partnering with Samsung and attracted the attention of hundreds of people, inside and outside of the stores.