Samsung Gaming Booth at BGS
Samsung always were one of the favorite brands for gamers. In 2018 they developed a lot of exciting new products for this public, like three brand new monitors with high refresh rate and fast response time.
These releases where introduced in the market as part of a new unified communication strategy. And what better place to release and impact the right target than the Latin America biggest e-sports event?
From this proposal it was born Samsung gaming Booth. A unique trial circuit, inside Brasil Game Show (BGS), where the more people played, more they earned points to exchange for gifts.
And many showed up! More than 40 thousand visitors went through 14 different products activations. A truly immersive experience that brought what Samsung can best offer for gamers.