SIS (Shop In Shop)

Purchase experience and interaction with the brand.

Rio was the host city of the 2016 Olympics. All eyes around the world turned to Brazil. And Samsung, a global sponsor of the event, used the opportunity to reinforce the brand's modernity and showcase its technological innovations.

During the event, we created a complete experience to demonstrate the features of the products at the points of sale. This experience needed to be premium and to be aligned with the brand's global guide in order to achieve the same level of Samsung devices in the High-End category.

We developed the Mega Isis, an exhibition space for all the products with interactive content of the brand inside the largest premium store partnering with Samsung. Among the experiences offered, we had a fun virtual game with the VR Gear in 4D chairs; a table that integrated the Samsung ecosystem with all products; a video wall with exclusive online content and a huge communication wall.

At the other partner stores, we offered limited editions of the experiences, within the space available in the environment.

The result? A better perception of the brand, customers spending more time in the store, and an increase in sales. The SIS project was undoubtedly successful and demonstrated alignment with the Samsung global brand.